He's admitted to being gender fluid and has been experimenting with dressing up as a woman.
But Human Ken Doll Rodrigo Alves, 34, has been told by his billionaire father that he will be cut out of his will if he continues to dress as a female.
His words came after Rodrigo unveiled his new alter-ego, Jessica, and headed to a party dressed in a brunette wig and a bra top, as well as a mini skirt and high heels.
Shock: Human Ken Doll Rodrigo Alves' billionaire father has revealed he will cut him out of his will if he dresses as a female again... as he's rumoured to be taking a break to have a sex change
His usual self: He previously said: 'It felt good to be someone else rather than the Rodrigo Alves aka Ken Doll'
He posted a picture of his look to social media, at the time, along with a caption which explained his new look.
He said: 'It felt good to be someone else rather than the Rodrigo Alves aka Ken Doll.
'I got a lot of attention when I go out as me but this time I was able to be neutral and just enjoy myself as Jessica Alves.'
Not true: Despite reports that Rodrigo is taking a break from TV to have a sex change, he is actually in Marbella with his good friend Danni Levy
Gender fluid: His words came after Rodrigo unveiled his new alter-ego, Jessica, and headed to a party dressed in a brunette wig and a bra top, as well as a mini skirt and high heels
He said: 'I got a lot of attention when I go out as me but this time I was able to be neutral and just enjoy myself as Jessica Alves'
Cheeky: Rodrigo shared this naked picture after getting a hilarious spray tan - as he displayed his scars from his recent rib removal surgery
Rodrigo also shared a hilarious post from the comfort of his Uber, in which he revealed he did not want his driver to realise he is a male.
He said: 'I'm in this Uber to this secret party in Chelsea, London. I'm trying not to speak otherwise the driver will realise that I'm actually a boy.'
The TV star, who has spent more than £500,000 on plastic surgery has also been the subject of reports that he is taking a break in order to have a sex change.
Fruity: Rodrigo showed off his golden glow in an open shirt which had peaches emblazoned on it
While the star has said that he might consider a sex change when he is older, the reports are simply not true.
Rodrigo is back on TV this week as he travels to Miami to do a TV show for E! and is having a break from travelling as his schedule has been so hectic.
In another image, where he was dressed as a male, Rodrigo confessed he was taking a break from his hectic lifestyle to take care of his 'summer body, mind and soul.'
Speaking of the concept of gender identity, Rodrigo previously told MailOnline: 'People's physical gender defines how society expects then to dress and behave, as well as what they are supposed to be interested in.
'When I was a boy my long gone granddad used to buy me Barbie dolls to play with and I used to love wearing granny panties and dresses. People shouldn't be forced to identify as a particular gender.'
He is currently in Marbella where he has been spending time at the beach with his friend, Life In Marbs star Danni Levy.
Look over your shoulder: He appeared in high spirits despite his small spat with his father